In June 2008, the idea for a poetry and illustration magazine materialised as a result of picking through the literary shelves of the now deceased Borders. There was a feeling that the world of poetry was driving itself into an elitist and fusty no-through road, and we wanted to do something about it. Combining illustration with poetry in a neat and beautifully designed format, in April 2009 the first issue of Popshot launched, thumping its chest and quoting Adrian Mitchell’s ‘Most people ignore most poetry because most poetry ignores most people’. With black pages, a sans serif typeface, and filled with vibrant illustration work, the magazine didn’t look like a poetry magazine and we were thrilled with it.
Some favourable press swiftly followed with the magazine being picked up by Dazed & Confused, placed on The Observer’s Cool List and named as one of ‘the fresh breed of literary magazines’ by The Independent. Shortly afterwards, Prospect named Popshot as ‘the new face of British poetry’ after it became the first British poetry magazine to achieve major international distribution into 18 countries. With the launch of Issue 7, we started talking about the introduction of short stories and flash fiction into the magazine, as well as poetry. In October 2012, with the arrival of our eighth issue, Popshot relaunched as ‘The Illustrated Magazine of New Writing’ firmly positioning itself as a literary magazine that champions new writing across the globe.
In the years since, that positioning has developed into a strong reputation for quality writing, with Dazed & Confused calling the magazine ‘a who isn’t yet who of contemporary literature’ and The List claiming that ‘Popshot looks for the best and finds it’.